If you’re a fundraiser, you’ve likely heard the term “Donor Retention.” It’s one of the hottest topics of discussion in the nonprofit sector. But what is donor retention? And why is it important?

Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

Why Donor Retention Matters??

The fundraising world has turned its focus from acquisition to retention, and with good reason. The true benefit of acquiring a donor can only come when that donor is retained over the long term. At FUNDreamz, we practice retention of donors on the principles of philanthropy, building strong relationships with the donor and focusing on empowering the team to achieve remarkable results through enhanced donor loyalty.